Sevilla have held preliminary talks with the agent of Chelsea striker Alvaro Morata as they look to sign the Spain international on loan until the end of the season.Goal understands that Morata’s representative, Juanma Lopez, met with the Liga club recently in a bid to earn his client a move back to his homeland.Sevilla are willing to pay the entirety of Morata’s £140,000-a-week wages to bring him to Andalusia as they aim to continue their unlikely title bid. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Pablo Machin’s side currently sit third in the Liga table, seven points behind leaders Barcelona, and remain in contention to win a fourth Europa League title in six seasons.Chelsea are unwilling to let him leave Stamford Bridge unless they can secure a replacement themselves during the January window.Morata signed for the Blues from Real Madrid in a deal worth an initial £58 million in the summer of 2017, but the 25-year-old has struggled for consistency in front of goal.In total he has scored 24 goals in 72 appearances for the west London outfit – nine of those goals coming this season – with his place in Maurizio Sarri’s side far from assured.Eden Hazard has been prefered to him in recent weeks as Sarri introduced a false nine into his formation while Olivier Giroud has also provided competition for Morata over the last 12 months.And his lack of celebration after scoring two goals against Nottingham Forest in the FA Cup on Saturday has seen some suggest he would rather be anywhere else than Chelsea.”I don’t know [if he is happy],” Sarri said on Tuesday ahead of his side’s Carabao Cup semi-final first leg against Tottenham. “I hope so but I don’t know.”It is more important to score than celebrate. He scored two goals in the last match, in the season he has nine.”In his best season at Madrid he scored 20 goals, so he will be able to have a very good second part of the season and he will try to reach his best.”Quite where Morata would fit into the pecking order at Sevilla is unknown, with Wissam Ben Yedder and Andre Silva having netted 24 goals between them in all competitions this season.The latter’s form, however, has dropped off in recent weeks after a fast start following his loan arrival from AC Milan, and with Luis Muriel having left for Fiorentina already in the winter window, Morata could yet earn a starting berth should he move to the Sanchez Pizjuan Stadium.Chelsea’s search for a replacement will not see them resurrect their interest in Milan’s Gonzalo Higuain, with the Blues deciding against pursuing the deal after it was deemed too complicated by the club’s hierarchy.Bournemouth’s top scorer Callum Wilson is an option , though the Cherries are understood to be standing firm in not selling the England international.And with more than three weeks of the window still left and a number of possibilities still to emerge, Morata could yet be made to wait before finding out his fate over the next month.Additional reporting by Paco Rico and Romeo Agresti.
Passport Online Inc., the industry’s leader in travel agency digital technology, is in the unique position to analyze travel agency digital usage and success through websites, email and social media marketing. Passport Online is in the unique position to monitor consumer interactionwith their travel agency as the company helps more than 7,500 travel agencies create, expand and diversify their digital footprint through websites, social media and email marketing and works with more than 30,000 agents in partnership with many of the industry consortia and host agencies as well as hundreds of independent agencies. Consumer shopping sessions on Passport Online customer agency websites topped 44 million in 2018. Engagement on social media channels skyrocketed with more than a 100% increase in comments and shares over 2017. Overall the travel agency community embraced digital tools and their consumers responded. “Our travel agency customers are enticing their clients to start shopping on their digital channels, with increasing shopping sessions, email delivery and click through activities on social media,” said Jeanne Colombo, Vice President, Strategic Partnerships, Passport Online. “Every call to action through our digital channels directs the consumer back to their travel professional to complete the sale. Our role is to drive interest and shopping and then we know our travel agency customers close the sale with a personal touch.” The data also proves that consumers are, in fact, starting their shopping on their personal travel agency’s website. Of significant note in the 2018 data was the click through rate to supplier offers on agency websites powered by Passport. The average click through rate was 10.9 %, which is significantly higher than the industry norm. . The use of digital booking tools to complete b-to-b transactions also rose significantly among Passport Online booking engine customers in 2018. For the full year, bookings generated on the company’s Tandem cruise booking engine were up 25% year-over-year. For the email marketing channels Passport Online supports, the average agency customer database spiked in 2018 from an average of 1,000 names to just under 4,000 names on average per agency. Email communication between agents and their clients continues to be the number one marketing method, according to the recently released Phocuswright U.S. Travel Agency Distribution Landscape Study. Passport’s analysis of social media engagement for its ESP Facebook Posting service customers shows a significant spike in activity. By the end of 2018 our ESP services were helping to power more than 1,500 travel agency Facebook business pages and our customers saw a 170% increase in consumer comments on their FB pages. They saw a 110% increase in shares and nearly 75% increase in clicks. According to year end statistics reported by Facebook, more than 2.2 billion people are on Facebook and 78% of American consumers have discovered something on Facebook and then purchased it from a retailer or small business.